Ideas, who sings red solo cup research and development come from Austria, the raw material is harvested in Thailand, is produced in Hungary, the market is half the world: The MAM group from Vienna produces pacifier and baby-products of the highest quality and will therefore soon million babies make them happy in emerging markets.
Every eight minutes who sings red solo cup suck the baby among primitive who sings red solo cup peoples in Burundi and Papua New Guinea to the mother's breast. This is just one of hundreds of test results, using the MAM / Bamed group as a basis for the development of their over 70 products. 102 scientific studies have been in the past three years by the Department who sings red solo cup of Research and Development in the 16th district of Vienna in order further who sings red solo cup MAM today has 61 273 technology and design patents. And even before the first pacifier in 1976 was produced and sold in Austria, the plastics technician Peter Roehrig had pulled a team of renowned designers and pediatricians for help in order, as he says, "for the first time outstanding who sings red solo cup design with optimum functionality and medical safety in manufacture of baby pacifiers to connect ".
One may well say that the challenge has been mastered: DC in the first year mundeten the MAM pacifiers from Vienna who sings red solo cup Ottakring babies in Germany, Switzerland and the Benelux countries. Today, there are 61 countries on five continents, who sings red solo cup where over 50 million MAM products are sold: 16 different pacifier models, three more for preemies to water bottles and special anti-Kolikflaschen, breast pumps, breastfeeding accessories or Microwave Steam Sterilizer and more than 50 products for babies and toddlers. What they prefer and which, therefore, want to buy their parents, MAM experiences including who sings red solo cup on social networks, where one is with 250,000 parents around the world with information; on Facebook about since 2009. The classic market research led, for example, recently a survey who sings red solo cup of 25,000 parents in 13 countries.
A reward of extensive research and marketing activities: The company was founded in 1976 is one of the leading manufacturers in the world market of pacifiers made of silicone and rubber, the latter commonly known as latex. At home, her success but remained largely unnoticed. The MAM Group is one of 158 so-called hidden champions, so mostly medium Austro-companies that are active in niche markets. "With pacifiers I am a niche player in the baby products market, which in itself is already a niche market. And that's why I joined because, "says founder Peter Roehrig recalls," because corporations have with such products often have problems. "When giants such as Philips Pacifiers are for example only one of many products and more of an appendage of electrical appliances division, where about food warmers or breast who sings red solo cup pumps had more priority who sings red solo cup than the relatively simple and inexpensive things pacifier in baby products. MAM competes globally now with brands such as Nuk, or Avent Chicco, but there are in the market for pacifiers and Co almost only regionally established producers.
In the premium brands high price segment is the large growth in the coming decades. About half of the global turnover of the MAM group still comes from Europe. Particularly strong, namely, the number one in the national markets, you're in Scandinavia and Austria. About a quarter of the global turnover comes from the US. There they are, thanks listing at retail giants such as Walmart leader. But especially the growing, relatively affluent middle class in many emerging and developing countries who sings red solo cup means rosy future for MAM. 1.4 billion Chinese are, for example, depending on the definition already 200 to 300 million plan to middle class in the country. "These come becoming more economically in a position to get MAM products make," who sings red solo cup says Roehrig. MAM is achieving even that with rising incomes in these layers confidence in and demand for products who sings red solo cup from their own country is declining. "Chinese Mothers are probably even more delicate than any other, insist on absolute highest quality." Finally, the vast majority who sings red solo cup have as a result of the one-child policy a little young, the more likely it takes for the sole heir instead of a Chinese silicone soothers to 2 or 3 EUR to significantly improved with natural rubber, perhaps twice the cost.
Fewer babies, more market. In China, MAM is available for four years and is already in over 6,000 stores. In Malaysia and Singapore, almost as long, even in Brazil for 15 years. "As it has in the past six years, where extremely good increases," says Roehrig can elicit, who sings red solo cup are in accordance with the policy but the turnover is not the group known. As new markets who sings red solo cup for its quality pacifier and baby products has
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